What’s the “write” pen for brand marketing?
Promotional pens with a logo are a useful and inexpensive marketing medium with staying power. 56% of U.S. consumers own logoed writing instruments according to the 2014 study by Advertising Specialties Institute (ASI). Companies using promotional pens as a marketing tool is nothing new, but selecting the proper pen will ensure that YOUR pen will stay in the hands of your customers.
If you have looked at a promotional products catalogue I’m sure you were overwhelmed with the possibilities. When purchasing a pen, though personal preferences are a deciding factor, the functionality and ergonomic design are likely to be of importance as well.
Here are 3 tips for getting the biggest bang for your buck with promotional pens with a logo.
1. Don’t Be Cheap, Be Useful
Usefulness is key. Customers first and foremost want products that are useful to them, especially when it comes to practical items such as writing instruments. U.S. customers were polled on their reasons for keeping a branded product, usefulness outweighed attractiveness 5 to 1 (source: 2014 ASI).
Choosing to go the least expensive route could leave you with pens that dry up very quickly or leak, blob and bleed into the paper, all of which can be most inconvenient and annoying. Don’t you loathe the moment when you are looking for your perfect, shapely, smooth writing old faithful and all you can find in the back of the drawer is a dry crusty piece of junk that should have made last weeks trash? When choosing the perfect promotional pen with logo, it is far better to be prepared to increase the budget slightly, and browse carefully through the different products, types and styles available, in order to find the right pen for the job. Or better yet, leverage the product experts at The J Paul Company to select the perfect pen. You want your pen used, not stored away. Select useful pens that will remain front and center on every one of your customer’s desks.
2. It’s Ok to Be NEEDY
Specific vocations have specific needs. It may sound a little over the top but in reality if a pen can’t do its job for your customer it will find a home in the closest waste receptacle where it will no longer be marketing for you.
Ask yourself what are the requirements of your pens, activities in which they will be participating, and in what kind of environment. An artist or architect may require a needle point tip for a fine and precise line when drawing while an attorney may need a pen of quality ink in order to witness wills and other legal documents. In the world of education, a teacher or lecturer needs a reliable pen for marking and writing comments so multiple ink colors could be useful. Others need to find a pen which can be relied upon to function in a range of special circumstances such as under cabin pressure on board an aircraft or at different temperatures, such as in freezing or tropical conditions and all in between. Under certain circumstances it is necessary to consider the quality of ink in order to ensure that it will not fade, is long-lasting, waterproof or even fraud proof. Know your customers’ needs to insure that your pen will find a home in their shirt pocket, desk, or briefcase.
3. Stay True
Brand consistency is of extreme importance to the overall perception of your brand even when talking about writing instruments. From the perfect logo and color pallet to the quality of shaft and ink choice, every decision reflects on your company. While small mistakes seem harmless at first, over time they might give your audience the wrong impression of your brand. Are you the new hip kid on the block who may be willing to push the boundaries or are you a tried and true traditional company known for quality and class. You need promotional pens with a logo that create brand recognition and reinforce your brand identity. Be sure to choose a vendor who is capable of comprehending who you are as a brand and what qualities are most important to you.
The perfect promotional pen with your logo is one that’s useful, functional in the appropriate setting, and true to your companies’ brand. To any marketer, brand touch points are a critical component to any prospect lifecycle. According to ASI, U.S. consumers retain a logoed writing instruments for an average of 6 months. The ability for a cost effective marketing piece to last this long is an easy win for marketers. You want your pen working for you in the hand of every one of your customers.
Make sure you leave your mark with the perfect promotional pen from The J Paul Company.
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Data Source: 2014 Advertising Specialties Institute: Global Advertising Specialties Impressions Study
This data is from the 2014 Ad impression study, developed by ASI to give its members powerful data that proves what we already knew, that advertising specialties are one of the most powerful forms of advertising mediums. By offering quality branded products, The J. Paul Company is committed to helping our customers showcase their brands with absolute excellence, which is sure to leave a lasting impression. Our quality branded products not only look great but are also brought to you with personalized customer service and the comfort of knowing we will make our customer and their brands look great with every order.