Last year more than 25 million Americans played the game of golf. Year in and year out, the golf course remains one of the biggest providers of corporate entertainment in our country. Golfing and business events continue to be closely connected because:
- People of any age can play it.
- People of widely differing abilities can compete against each other thanks to the handicap system. This makes the game more fun.
- You only spend a small portion of a four-hour game actually hitting the ball, so there is plenty of time to talk shop.
- Golf is a fine test of character by rewarding players who remain calm under pressure, never lose their temper and think strategically. These are all virtues in business, too.
With this in mind, spring is here and now is the perfect time of year to take advantage of promoting your brand through golfing events. Whether you plan to host a customer appreciation golf tournament, send prospects to a PGA event, or need employee appreciation gifts, branded golf products are sure to be used, noticed and enjoyed!
Here are some tips to remember while shopping branded golf products:
You can’t go wrong by showing off your brand with custom golf balls, ball markers, divots, tees, towels and coolers. These are all useful, tangible products that are necessities to the game. These products will never go out of style and will be used each time you step on the course.
Beyond the Game
While some golf products are must-haves for the course, think about broadening your marketing scope and giving products that can also be used off the course. Logo’ed personal care items, umbrellas, luggage, and outerwear will market your brand long after the golf event is over. For example, personal care products, such as lip balm and sunscreen, will remain useful for months because no one wants to have burnt lips and ears on the golf course or at any other outdoor activity they may attend afterwards. Another good example of a product with staying power is logo’ed outerwear. The Advertising Specialties Institute or ASI reported in 2014 that on average, US customers report keeping outerwear for a year and a half. This means you have a walking advertisement for another year or more after the game. Let’s not forget to mention the popular golf umbrella! These are always received with smiles because they keep players dry and protected from the sun year round.
While the items listed above are some of the popular branded golf products, there are many, many more options available. Choosing the right products for your marketing goals and budget can be overwhelming if you are scrolling through a website or catalogue. The J Paul Company wants to partner with you to make this process seamless. We are the experts so you don’t have to be!