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Promotional Products Living up to your Brand Promise?

What is the first thing that comes to mind when you hear “promotional products”? Perhaps you, like many in the marketing world, think immediately of “trinkets and trash”. A pile of tchotchkes dumped on your desk by the promo peddler vying for their next order. My goal is to break through this stereotype and change this perception of our industry.

Let’s begin with the very essence of promotional product marketing – the brand. A brand is what sets you apart from every other company – your people, products and core values all represented by a unifying graphic design. Your brand tells the world who you are and defines what sets you apart. The J. Paul Company has built an identity over the last 20 years. Without it, we would just be another “Promotional Products Company”. Perhaps your organization would be just another Bank, Insurance Company or Refreshment Company without your own unique brand to set it apart.Jeff Bezos Branding Quote

Consciously or not, your brand has been built with a specific set of values you bring to the marketplace. Quality, service, and price are three of the more common, but perhaps you want to be known for being creative, innovative and unique. No matter what values you focus on, those unique elements are the key to determining whether the promotional products you implement are either trash or treasure.

Last year I met with a CEO who built his business on providing superior quality. When he brought up promotional products, he said “This stuff doesn’t matter. It’s just for people grabbing freebies at our trade show.” My response to him – “If it doesn’t matter, don’t put your logo on it. Put your logo on something that does matter. Use the same budget allocated for that pile of cheap pens and purchase a small selection of items that reflect your image of quality. Present these items only to the top prospects that truly show interest in your company.”Quality Promotional Products

With the same spend, one product was destined for the trash and the other was absolute treasure. While our CEO’s average client acquisition per trade show was 3 in the previous year, in just the first show of this season with the new focused giveaways, he’s landed 5 new clients. It is too early to establish measurable results, but we are thrilled with this progression. It goes to show that the more consistent your messaging is, the easier it is for your customers to connect and recognize the value proposition of your company. Promotional products really do work – if they are done right!

Not every promotional product needs to be inherently expensive to carry value. Creative graphic design, copy, packaging and delivery all have a huge impact on perception. If your brand’s focused value is “Low Cost”, it does not mean you are stuck giving away plastic keychains. Moving from the lower end of one product category to the higher end of another will save you money and people will still feel like they’re getting a better product. For instance, instead of a really cheap polo, purchase an amazing t-shirt with a great design.

7-ElevenA promotional product consultant that truly cares about your business will have the courage to provide your team with honest feedback and advice on how to leverage branded items while maximizing your spend. They should have a long successful track record and provide an extensive list of value added services in their own facilities. A great support team will have dedicated employees in sales, customer service, accounting, production, graphic design, and shipping. They should all be asking themselves the same questions our team does before we present a solution:

  • Does this product accurately reflect the image of the company?
  • Will this campaign increase brand awareness and/or increase revenue?
  • What is the staying power of this product?
  • Does this product help convey the story our client is telling?
  • Do all the products presented conform to our client’s brand standards?
  • Have I done more than just present a product? Did I explore the need for our value added services? What more can our team do to help?
  • Did we save our client time, make them more productive and deliver a thoughtful solution?
  • Are we on budget with this project?

In turn, what is it that your company asks about its current promotional products provider? Here are just a few questions to consider.

  • Do we truly know our current vendor(s)?Jpaul Storefront
  • Have we made an unannounced visit to their facility?
  • Do we know who authorizes branded merchandise purchases in our company?
  • Do they have a complete understanding of our brand standards?
  • Is our vendor a consultant or a “friend” of an employee? How did we meet this company?
  • Do the products our vendor carries truly represent our value proposition? Do we review these products with our vendor on a regular basis?
  • Do we currently track the results of specific projects?

embroidered handbagIf you are interested in making your promotional marketing efforts more productive you will need to gather a lot of information. We offer assistance with this process by providing a free performance evaluation. Our evaluation will provide your team with a summary and grade on each of the following – Pricing, Quality, Service Level, Brand Compliance, Efficiency, Creativity, Inventory, and Opportunity. This is not a hook or trick, there is absolutely no cost or obligation. We want to help because we believe your brand and this industry do matter.

At the very least, please consider visiting your current vendor’s location. See where you logo is controlled, meet their people and see what value their facilities add to your overall branding efforts.

Best of luck and continued success!

Sincerely,
Steve Tabor
President
The J Paul Company

Get a Hole in One with Branded Golf Products

Last year more than 25 million Americans played the game of golf. Year in and year out, the golf course remains one of the biggest providers of corporate entertainment in our country. Golfing and business events continue to be closely connected because:

  • People of any age can play it.
  • People of widely differing abilities can compete against each other thanks to the handicap system. This makes the game more fun.
  • You only spend a small portion of a four-hour game actually hitting the ball, so there is plenty of time to talk shop.
  • Golf is a fine test of character by rewarding players who remain calm under pressure, never lose their temper and think strategically. These are all virtues in business, too.

With this in mind, spring is here and now is the perfect time of year to take advantage of promoting your brand through golfing events. Whether you plan to host a customer appreciation golf tournament, send prospects to a PGA event, or need employee appreciation gifts, branded golf products are sure to be used, noticed and enjoyed!

Here are some tips to remember while shopping branded golf products:

Game Time

You can’t go wrong by showing off your brand with custom golf balls, ball markers, divots, tees, towels and coolers. These are all useful, tangible products that are necessities to the game. These products will never go out of style and will be used each time you step on the course.

Branded Golf BallsScreen Shot 2015-03-25 at 11.26.38 AMScreen Shot 2015-03-25 at 11.27.35 AMGolf TowelsGolf Coolersdivot tool

Beyond the Game

While some golf products are must-haves for the course, think about broadening your marketing scope and giving products that can also be used off the course. Logo’ed personal care items, umbrellas, luggage, and outerwear will market your brand long after the golf event is over.  For example, personal care products, such as lip balm and sunscreen, will remain useful for months because no one wants to have burnt lips and ears on the golf course or at any other outdoor activity they may attend afterwards.  Another good example of a product with staying power is logo’ed outerwear. The Advertising Specialties Institute or ASI reported in 2014 that on average, US customers report keeping outerwear for a year and a half. This means you have a walking advertisement for another year or more after the game.  Let’s not forget to mention the popular golf umbrella! These are always received with smiles because they keep players dry and protected from the sun year round.

lip balm 2sunscreen 2Golf OuterwearGolf Umbrellas

While the items listed above are some of the popular branded golf products, there are many, many more options available.  Choosing the right products for your marketing goals and budget can be overwhelming if you are scrolling through a website or catalogue.  The J Paul Company wants to partner with you to make this process seamless. We are the experts so you don’t have to be!

 

Contact one of our product experts today to get started and check out our LATEST GOLF PROMOTION!

 

[SlideShare] 12 Favorite Promotional Golf Products to Brand

The golf course is known as the “office away from the office” and it’s no secret that there are golden marketing opportunities within the sport of golf.  The U.S. Open, British Open, Masters, and PGA Championship are huge marketing events that bring in millions of sponsorship dollars from big companies like AT&T, American Express, Aflac, and FedEx.

However, promoting on the green is not just for the giant companies at big events. Small and mid-sized businesses also benefit from brand exposure on the green through promotional golf products. Successful marketing depends on being in the right place at the right time and reaching out to customers, prospects, and vendors when they are relaxed and receptive to your brand. Golf course marketing works wonders because it connects with an audience during an enjoyable, memorable recreational activity.  And with over 25 million Americans playing the game each year, promotional golf products are sure to be used, noticed and enjoyed!

With that being said, you may be wondering which products to choose and where to even begin.  Be sure to watch the above [SlideShare] of The J Paul Company’s 12 favorite promotional golf products to brand. We are the experts so you don’t have to be! Contact us today to let us help you.

 

Check out our latest golf products offer:

99 Golf Products to Brand

It is no surprise that business related golf outings remain extremely popular, the relaxed atmosphere is perfect for fortifying relationships between your customers and sales team. This spring enjoy the great outdoors while building and strengthening the bonds which are the sustenance of your business. Show clients, employees, and prospects how much you appreciate them with branded golf products from The J Paul Company. Get creative with showing your brand because in the golf world, the possibilities are endless.

Here is our list of 99 possible golf products to brand:

  1. Balls
  2. Plastic tee
  3. Wooden tee
  4. Poker chip ball markers
  5. Golf towels
  6. Divot tools
  7. Drink insulator
  8. Umbrella
  9. Polo golf shirt
  10. Long sleeve pullover
  11. Vest
  12. Hat
  13. Visor
  14. Pencils
  15. Scorecard holder
  16. Head covers
  17. Iron covers
  18. Money clip
  19. Wallet
  20. Golf scope
  21. 7 in 1 golf tool
  22. Sportssafe golf ball
  23. Water bottle
  24. Gloves
  25. Lanyard
  26. Luggage tag
  27. Cooler
  28. Shoe bag
  29. Microclip hat clip with ball marker
  30. Stadium cushion
  31. Picnic blanket
  32. Golf bag
  33. Golf tournament kit
  34. Crystal awards
  35. Plaques
  36. Wooden awards
  37. Trophies
  38. Mints
  39. Valuables pouch
  40. Ball washer
  41. Playing cards
  42. Par 3 Golf desk game set
  43. Sportball rain poncho
  44. Photo frame
  45. Sunscreen
  46. Lip balm
  47. Water bottle holder
  48. Silicone phone lanyard
  49. Duffle bag
  50. Backpack
  51. Laptop cover
  52. Tote bag
  53. Roller bag
  54. Hanger bag
  55. First aid kit
  56. Watch
  57. Ball marking pen
  58. Utility golf brush
  59. Tournament packs (tees and balls)
  60. Travel golf bag
  61. Cardsafe cell phone wallet
  62. Stainstick
  63. Drawstring bag
  64. Insulated tumbler
  65. Beverage Coaster
  66. Thermoses
  67. Coffee mug
  68. Wine carrier
  69. Messenger bag
  70. Toiletry bag
  71. Hand sanitizer
  72. Wet wipes
  73. Ball retriever
  74. Golf ball Cord Buddy
  75. Golf globe game
  76. Frogg Togg
  77. Golf flags
  78. Rangefinder
  79. SkyCaddie Linx
  80. Ball liner
  81. Scramble Pic
  82. Portable smartphone charger
  83. Portable speaker
  84. Keychain breathalyzer
  85. Portable chair
  86. Eco friendly Tees
  87. Trust-tee
  88. Hand wipes
  89. Sunglasses
  90. Drizzle stick
  91. Ear buds
  92. Cell phone holder
  93. Travel cell charger kit
  94. Business card case
  95. Bottle opener
  96. Wine tool set
  97. Driver
  98. Putter with branded head cover
  99. Cigar holder

Want to see 15 of our favorite golf products for 2015?  Check out our SlideShare we put together!

See any products in the list that would be a great idea for your next branded golf product give away?  Reach out to us anytime for help on golf product selection and more.  Also, check out our latest golf product promotion for FREE cart bag!

15 Favorite NEW Branded Products from ASI Dallas

Attracting nearly 3,500 highly-engaged distributors with 500 of the industry’s most innovative suppliers, The ASI Dallas Show is the biggest ad specialty event in the Southwest and it is all about growing YOUR business.

From NEW education to NEW events and NEW vendors, the JPaul Company took away a fresh approach and unique sales-building ideas from the ASI Convention and we want to share these ideas with You!

On our blog last week we shared an inside look at some of the hottest trends in branded products.  This week we want to share our personal JPaul favorites list.

Click to view The JPaul Company’s top 15 favorite NEW branded products:

  1. Silicone Lanyard | Logo Included: The Silicone Lanyard is a stylish silicone holder for your phone or electronic device. Fashionable, innovative and practical design with an easy snap-on pattern that fits almost any phone. Allows easy access to all buttons, controls and ports without having to remove a case. Sturdy carabineer allows you to attach/detach your lanyard easily.
  2. Trophyology Awards & Gifts | Austin, TX: Trophyology offers a collection of modern awards and business gifts for engraving and personalization. In addition, Trophyology has earned a reputation for custom design services creating trophies, plaques, and corporate gifts specifically for our clients who wish to have a unique design sure to make a lasting impression.
  3. Touchpoint Suspension 2016 Calendar: Spin the suspended blocks to line up your calendar, or just play with them! Fun interactive design puts your logo repeatedly in the eyes and hands of your customers. Choose from three designs.
  4. Touchpoint Rotating Stack: Fun and functional 2016 calendar. Rotate the stacked blocks interchanging your calendar as time goes by. Choose from three designs.
  5. Puzzle Robot Walker: It’s a jigsaw puzzle, a wind-up toy and desktop fun all in one! Punch out the pieces from perforated sheets and assemble to create a 3D robot. Wind him up and watch him march across your desk, destroying all workplace obstacles in his path!
  6. Full Color Nail File with Mirrored Back: Mirror is very safe and will not fracture or break. Mirror is slightly bendable and comes with a sleek, protective sleeve. You can personalize it with any picture, image, message, or logo. Use your own image or choose from thousands of stock designs.
  7. CardSafe RFID Cell Phone Wallet: Slim and safe, the RFID blocking construction prevents identity theft. Secure – Conveniently holds two credit cards or ID’s. Slim – Only 2mm thick, includes insert card with instructions. FIPS 201 Approved!
  8. Micro-Clip: More than a clip, the MicroClip is a magnet covered in superfine microfiber. The microfiber can clean phone screens and glasses, while the two strong magnets allow it to be clipped to clothing, folders, books, caps, etc. Useful as a golf accessory to hold ball markers*. Maximize your brand and message with up to four imprint locations!
    *ball markers sold separately
  9. Trust Tee: The Trust-Tee is a revolutionary patented technology that improves your golf game immediately. Developed through rigorous, 10-year trials and tested using flight simulation technology, the Trust-Tee is the cutting edge of golf innovation. It is simple to use and guaranteed to adjust your hook and slice by an average of 10-15 yards. Stop wasting money with breakable tees and lost balls. The Trust-Tee will keep you out of the woods and on the fairway.
  10. Jack O’ Trades Multi Tool Set: Plastic screwdriver set with two flat and two Phillips screwdrivers.
  11. The Louvre Smart Wallet: Silicone wallet and stand with adhesive tape on the back. Holds one credit card or up to four business cards. Will not demagnetize your cards. Fits most flat backed smartphones. Prop up your phone to view multimedia or talk hands free. Thin and lightweight, ships flat for easy direct mail marketing.
  12. Chic Mug with Bamboo Lid: Porcelain with a glossy finish, 15oz with bamboo lid that can also be used as a coaster. Use lid while tea is steeping and to keep your beverage warm
  13. BookWear® Packaging: BookWear® is a “book” that embodies your brand and tells your unique story. The photos, graphics, and content of your organization are custom printed on the cover. Inside BookWear® is a surprise gift which can be a number of useful items, such as a compressed t-shirt, laundry bag, sunglasses, scrubs, socks, and more.
  14. Torino 15oz Tumbler: Stainless steel tumbler with plastic liner and geometric outer design. Double-wall construction. Twist-on slide-lock lid.
  15. Nomia Bluetooth Speaker: Portable Bluetooth speaker at a value price. Internal rechargeable battery provides up to 4 hours of nonstop music. Speaker can be synced by Bluetooth or connected with 3.5mm audio cable. Audio and charging cables included. Media device not included.

At The J Paul Company we want to partner with you to grow your business.  Contact us today for our industry-leading branded products ideas that make a big impact.

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Branded T-Shirts

5 Ways Branded T-Shirts Sway Opinions & Influence People

Jpaul shirtIf your company doesn’t have a plan to market with branded t-shirts then you are missing out on a powerful and affordable marketing opportunity. Think about the branded apparel you wear personally. You are marketing for a company every time you get dressed. The Advertising Specialties Institute (ASI) reported in 2014 that 48% of U.S. consumers own branded shirts. Not only do nearly half of people own branded shirts, but ASI data also proves that people form positive connections with the company who provides them with the shirt.

Here are 5 distinct ways branded T-shirts sway opinions and influence people:

Walking Advertisements
Why do companies invest in branded t-shirts? Simple. It’s cost-effective, with prices starting in the single digits. Along with being affordable, branded shirts create a following of devoted fans and employees who wear them and become brand ambassadors everywhere they go in the community. As a result, people see your brand and become familiar with it. This is high visibility for a low cost.

Conversation Starters
T-shirts can create a buzz. Simple branded t-shirts often times start a conversation and create interest in your company, cause, or event. The easiest marketing channel you have is through current customers, members, or participants. Leveraging their circle of influence by providing a conversation starter will ultimately expand your audience and reach.
Jpaul

Maybe not so obvious is the personal bond created by a shirt given to a customer, employee, member, or event participant.  ASI reports 57% of U.S. consumers feel more favorable about advertisers who gave them a branded shirt. In turn, this personal bond makes people feel like they are part of your brand. When they feel favorable about your brand,  they talk about it.

Talent Magnet
Most companies will tell you their biggest challenges are creating revenue and recruiting talent. Besides helping market your brand to potential customers, branded t-shirts also give you the added benefit marketing your brand not only to potential customers but potential employees.  Have you ever said to yourself, “if I could only get another Michelle or John.” If so, as an employer you should put a branded shirt on that “Michelle or John”.  After all, like minded people tend to run in circles with similar people. From friends to general acquaintances, your employees have a network of people to expand the reach of your audience. A current employee often refers the best new hires.

Tribal Unity
Bringing a group together for a common cause can be as simple as branded t-shirts. A group of people wearing the same brand symbolizes who is part of the “tribe”, common cause, or company and creates camaraderie within the group. Have you ever participated in an event where your group or masses of people were wearing the same branded t-shirt? No matter if the group is small or large, it creates a high brand impact to any onlookers. So whether the branded t-shirts are for “tribal unity” or marketing, it makes a brand impression either way.

Lasting Legacy
ASI’s study found logoed shirts have an average staying power of 6.3 months. This means you now have an average of 6.3 months of walking advertising, recruiting, and team building wrapped up in a low cost branded t-shirt. Brilliant! To any marketer, brand touch points are a critical component to any prospect lifecycle. The ability for a cost effective marketing piece to last over six months on average is an easy win for marketers.

You’ve been thinking of getting branded t-shirts for your group, employees, clients, members, or cause …after reading this article you’re now convinced it will be worth every penny. Create that team unity you’ve been looking for, launch a new initiative, or honor the members of your cause by giving a gift that makes them feel a part of something powerful. Not only can simple branded t-shirts influence people, but they can be a consistent part of your marketing mix.

 

Mark this task off your to-do list today with the help of The J Paul Company.

 

 

Data Source: 2014 Advertising Specialties Institute: Global Advertising Specialties Impressions Study
This data is from the 2014 Ad impression study, developed by ASI to give its members powerful data that proves what we already knew, that advertising specialties are one of the most powerful forms of advertising mediums. By offering quality branded products, The J. Paul Company is committed to helping our customers showcase their brands with absolute excellence, which is sure to leave a lasting impression. Our quality branded products not only look great but are also brought to you with personalized customer service and the comfort of knowing we will make our customer and their brands look great with every order.

The J Paul Company has a New Look at JPaulCo.com

JPC-HomepageThe J Paul Company, an awards manufacturer and distributor of branded products based in Lewisville Texas, has unveiled a new website as part of their strategic plan to continue the rapid growth of their branded products and programs business. The full website redesign is aimed at fully defining each line-of-business to better serve their growing client base.

“From small businesses to large enterprises, we are built as their turn-key partner for awards, branded apparel, employee uniforms, and branded products,” said Steve Tabor, President at The J Paul Company. “Marketing communication through our website and online channels is a strategic priority for us to continue delivering superior products and services to our clients.”

The new website showcases J Paul’s in-house service offerings of awards manufacturing and apparel embroidery, along with top-quality branded products.watch Krampus 2015 film now

JPaul.com now features:

  • Awards: A complete selection of crystal, glass, and acrylic awards for any occasion or recognition opportunity. From individual performance recognition or charity golf tournament to large workforce award ceremonies, J Paul will help select the right award to fit the occasion.
  • Apparel: With a seemingly endless selection of apparel, J Paul helps clients navigate the selection process. A major benefit in choosing The J Paul Company, they embroider the garments in-house for the best quality result and guaranteed delivery schedules.
  • Branded Products: Selecting the perfect product for branding can be daunting. That’s where J Paul’s experience and expertise make them a valued partner to their clients. Selecting top-quality products and living up to the quality of your brand is what has built these client partner relationships.
  • Employee Uniforms: Establishing your brand with the people who carry out the work every day is a powerful branding opportunity. From the uniform look and purpose to usability, J Paul has experience across many industries from food & beverage to construction.
  • Team Uniforms and Apparel: Get the latest uniforms and branded performance gear on the market. J Paul offers everything from team uniforms to fan apparel.
  • Print: The J Paul Company works with so many client partners on events and because of this, the demand for an easy print solution was necessary. The company now adds yet another value turn-key offering to make event campaigns that much easier.

With the new website the company also has created Programs-as-a-Service! Its combination of turn-key services, products, software, and facilities delivers on-going branded merchandise and services on-demand. Often clients need a solution for year-round availability of products and services. J Paul created the solution!

Program-as-a-Service Benefits:

  • Consistent availability and warehousing of branded products & apparel
  • Turn-key order fulfillment
  • 100% brand guideline compliance
  • Online ordering for employees, members, and fans
  • Dedicated account representative
  • On-demand services for trade shows, banquets, ceremonies, trips, and more

The website is the first phase of marketing plans for The J Paul Company. Additional initiatives are planned for Q4 2014 and phase two of the website is slated for 2015.

To learn more about The J Paul Company, visit http://www.jpaulco.com.