St. Jude’s Boots Bags & Bling Luncheon

Last Thursday our staff volunteered with St. Jude at their Boots, Bags & Bling luncheon at the River Crest Country Club in Fort Worth. We were blown away to hear that the event raised more than $101,700 for the children!

The event featured a silent auction, fashion show and delicious food and drinks. The country club’s ballroom was filled with beautiful place settings like the one below, drawn by the kids. The silent auction featured an array of gifts and packages – from purses and jewelry to trips and services.

Luncheon Room

Our employee volunteer crew below helped with guest check-in and checkout during the event – over 300 guests attended!

J. Paul Company Volunteers

15 Favorite NEW Branded Products from ASI Dallas

Attracting nearly 3,500 highly-engaged distributors with 500 of the industry’s most innovative suppliers, The ASI Dallas Show is the biggest ad specialty event in the Southwest and it is all about growing YOUR business.

From NEW education to NEW events and NEW vendors, the JPaul Company took away a fresh approach and unique sales-building ideas from the ASI Convention and we want to share these ideas with You!

On our blog last week we shared an inside look at some of the hottest trends in branded products.  This week we want to share our personal JPaul favorites list.

Click to view The JPaul Company’s top 15 favorite NEW branded products:

  1. Silicone Lanyard | Logo Included: The Silicone Lanyard is a stylish silicone holder for your phone or electronic device. Fashionable, innovative and practical design with an easy snap-on pattern that fits almost any phone. Allows easy access to all buttons, controls and ports without having to remove a case. Sturdy carabineer allows you to attach/detach your lanyard easily.
  2. Trophyology Awards & Gifts | Austin, TX: Trophyology offers a collection of modern awards and business gifts for engraving and personalization. In addition, Trophyology has earned a reputation for custom design services creating trophies, plaques, and corporate gifts specifically for our clients who wish to have a unique design sure to make a lasting impression.
  3. Touchpoint Suspension 2016 Calendar: Spin the suspended blocks to line up your calendar, or just play with them! Fun interactive design puts your logo repeatedly in the eyes and hands of your customers. Choose from three designs.
  4. Touchpoint Rotating Stack: Fun and functional 2016 calendar. Rotate the stacked blocks interchanging your calendar as time goes by. Choose from three designs.
  5. Puzzle Robot Walker: It’s a jigsaw puzzle, a wind-up toy and desktop fun all in one! Punch out the pieces from perforated sheets and assemble to create a 3D robot. Wind him up and watch him march across your desk, destroying all workplace obstacles in his path!
  6. Full Color Nail File with Mirrored Back: Mirror is very safe and will not fracture or break. Mirror is slightly bendable and comes with a sleek, protective sleeve. You can personalize it with any picture, image, message, or logo. Use your own image or choose from thousands of stock designs.
  7. CardSafe RFID Cell Phone Wallet: Slim and safe, the RFID blocking construction prevents identity theft. Secure – Conveniently holds two credit cards or ID’s. Slim – Only 2mm thick, includes insert card with instructions. FIPS 201 Approved!
  8. Micro-Clip: More than a clip, the MicroClip is a magnet covered in superfine microfiber. The microfiber can clean phone screens and glasses, while the two strong magnets allow it to be clipped to clothing, folders, books, caps, etc. Useful as a golf accessory to hold ball markers*. Maximize your brand and message with up to four imprint locations!
    *ball markers sold separately
  9. Trust Tee: The Trust-Tee is a revolutionary patented technology that improves your golf game immediately. Developed through rigorous, 10-year trials and tested using flight simulation technology, the Trust-Tee is the cutting edge of golf innovation. It is simple to use and guaranteed to adjust your hook and slice by an average of 10-15 yards. Stop wasting money with breakable tees and lost balls. The Trust-Tee will keep you out of the woods and on the fairway.
  10. Jack O’ Trades Multi Tool Set: Plastic screwdriver set with two flat and two Phillips screwdrivers.
  11. The Louvre Smart Wallet: Silicone wallet and stand with adhesive tape on the back. Holds one credit card or up to four business cards. Will not demagnetize your cards. Fits most flat backed smartphones. Prop up your phone to view multimedia or talk hands free. Thin and lightweight, ships flat for easy direct mail marketing.
  12. Chic Mug with Bamboo Lid: Porcelain with a glossy finish, 15oz with bamboo lid that can also be used as a coaster. Use lid while tea is steeping and to keep your beverage warm
  13. BookWear® Packaging: BookWear® is a “book” that embodies your brand and tells your unique story. The photos, graphics, and content of your organization are custom printed on the cover. Inside BookWear® is a surprise gift which can be a number of useful items, such as a compressed t-shirt, laundry bag, sunglasses, scrubs, socks, and more.
  14. Torino 15oz Tumbler: Stainless steel tumbler with plastic liner and geometric outer design. Double-wall construction. Twist-on slide-lock lid.
  15. Nomia Bluetooth Speaker: Portable Bluetooth speaker at a value price. Internal rechargeable battery provides up to 4 hours of nonstop music. Speaker can be synced by Bluetooth or connected with 3.5mm audio cable. Audio and charging cables included. Media device not included.

At The J Paul Company we want to partner with you to grow your business.  Contact us today for our industry-leading branded products ideas that make a big impact.

Get all our latest articles, news, and product ideas right in your inbox!  Click the button and sign-up for our newsletter.

Branded T-Shirts

5 Ways Branded T-Shirts Sway Opinions & Influence People

Jpaul shirtIf your company doesn’t have a plan to market with branded t-shirts then you are missing out on a powerful and affordable marketing opportunity. Think about the branded apparel you wear personally. You are marketing for a company every time you get dressed. The Advertising Specialties Institute (ASI) reported in 2014 that 48% of U.S. consumers own branded shirts. Not only do nearly half of people own branded shirts, but ASI data also proves that people form positive connections with the company who provides them with the shirt.

Here are 5 distinct ways branded T-shirts sway opinions and influence people:

Walking Advertisements
Why do companies invest in branded t-shirts? Simple. It’s cost-effective, with prices starting in the single digits. Along with being affordable, branded shirts create a following of devoted fans and employees who wear them and become brand ambassadors everywhere they go in the community. As a result, people see your brand and become familiar with it. This is high visibility for a low cost.

Conversation Starters
T-shirts can create a buzz. Simple branded t-shirts often times start a conversation and create interest in your company, cause, or event. The easiest marketing channel you have is through current customers, members, or participants. Leveraging their circle of influence by providing a conversation starter will ultimately expand your audience and reach.

Maybe not so obvious is the personal bond created by a shirt given to a customer, employee, member, or event participant.  ASI reports 57% of U.S. consumers feel more favorable about advertisers who gave them a branded shirt. In turn, this personal bond makes people feel like they are part of your brand. When they feel favorable about your brand,  they talk about it.

Talent Magnet
Most companies will tell you their biggest challenges are creating revenue and recruiting talent. Besides helping market your brand to potential customers, branded t-shirts also give you the added benefit marketing your brand not only to potential customers but potential employees.  Have you ever said to yourself, “if I could only get another Michelle or John.” If so, as an employer you should put a branded shirt on that “Michelle or John”.  After all, like minded people tend to run in circles with similar people. From friends to general acquaintances, your employees have a network of people to expand the reach of your audience. A current employee often refers the best new hires.

Tribal Unity
Bringing a group together for a common cause can be as simple as branded t-shirts. A group of people wearing the same brand symbolizes who is part of the “tribe”, common cause, or company and creates camaraderie within the group. Have you ever participated in an event where your group or masses of people were wearing the same branded t-shirt? No matter if the group is small or large, it creates a high brand impact to any onlookers. So whether the branded t-shirts are for “tribal unity” or marketing, it makes a brand impression either way.

Lasting Legacy
ASI’s study found logoed shirts have an average staying power of 6.3 months. This means you now have an average of 6.3 months of walking advertising, recruiting, and team building wrapped up in a low cost branded t-shirt. Brilliant! To any marketer, brand touch points are a critical component to any prospect lifecycle. The ability for a cost effective marketing piece to last over six months on average is an easy win for marketers.

You’ve been thinking of getting branded t-shirts for your group, employees, clients, members, or cause …after reading this article you’re now convinced it will be worth every penny. Create that team unity you’ve been looking for, launch a new initiative, or honor the members of your cause by giving a gift that makes them feel a part of something powerful. Not only can simple branded t-shirts influence people, but they can be a consistent part of your marketing mix.


Mark this task off your to-do list today with the help of The J Paul Company.



Data Source: 2014 Advertising Specialties Institute: Global Advertising Specialties Impressions Study
This data is from the 2014 Ad impression study, developed by ASI to give its members powerful data that proves what we already knew, that advertising specialties are one of the most powerful forms of advertising mediums. By offering quality branded products, The J. Paul Company is committed to helping our customers showcase their brands with absolute excellence, which is sure to leave a lasting impression. Our quality branded products not only look great but are also brought to you with personalized customer service and the comfort of knowing we will make our customer and their brands look great with every order.