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Get a Hole in One with Branded Golf Products

Last year more than 25 million Americans played the game of golf. Year in and year out, the golf course remains one of the biggest providers of corporate entertainment in our country. Golfing and business events continue to be closely connected because:

  • People of any age can play it.
  • People of widely differing abilities can compete against each other thanks to the handicap system. This makes the game more fun.
  • You only spend a small portion of a four-hour game actually hitting the ball, so there is plenty of time to talk shop.
  • Golf is a fine test of character by rewarding players who remain calm under pressure, never lose their temper and think strategically. These are all virtues in business, too.

With this in mind, spring is here and now is the perfect time of year to take advantage of promoting your brand through golfing events. Whether you plan to host a customer appreciation golf tournament, send prospects to a PGA event, or need employee appreciation gifts, branded golf products are sure to be used, noticed and enjoyed!

Here are some tips to remember while shopping branded golf products:

Game Time

You can’t go wrong by showing off your brand with custom golf balls, ball markers, divots, tees, towels and coolers. These are all useful, tangible products that are necessities to the game. These products will never go out of style and will be used each time you step on the course.

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Beyond the Game

While some golf products are must-haves for the course, think about broadening your marketing scope and giving products that can also be used off the course. Logo’ed personal care items, umbrellas, luggage, and outerwear will market your brand long after the golf event is over.  For example, personal care products, such as lip balm and sunscreen, will remain useful for months because no one wants to have burnt lips and ears on the golf course or at any other outdoor activity they may attend afterwards.  Another good example of a product with staying power is logo’ed outerwear. The Advertising Specialties Institute or ASI reported in 2014 that on average, US customers report keeping outerwear for a year and a half. This means you have a walking advertisement for another year or more after the game.  Let’s not forget to mention the popular golf umbrella! These are always received with smiles because they keep players dry and protected from the sun year round.

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While the items listed above are some of the popular branded golf products, there are many, many more options available.  Choosing the right products for your marketing goals and budget can be overwhelming if you are scrolling through a website or catalogue.  The J Paul Company wants to partner with you to make this process seamless. We are the experts so you don’t have to be!

 

Contact one of our product experts today to get started and check out our LATEST GOLF PROMOTION!

 

[SlideShare] 12 Favorite Promotional Golf Products to Brand

The golf course is known as the “office away from the office” and it’s no secret that there are golden marketing opportunities within the sport of golf.  The U.S. Open, British Open, Masters, and PGA Championship are huge marketing events that bring in millions of sponsorship dollars from big companies like AT&T, American Express, Aflac, and FedEx.

However, promoting on the green is not just for the giant companies at big events. Small and mid-sized businesses also benefit from brand exposure on the green through promotional golf products. Successful marketing depends on being in the right place at the right time and reaching out to customers, prospects, and vendors when they are relaxed and receptive to your brand. Golf course marketing works wonders because it connects with an audience during an enjoyable, memorable recreational activity.  And with over 25 million Americans playing the game each year, promotional golf products are sure to be used, noticed and enjoyed!

With that being said, you may be wondering which products to choose and where to even begin.  Be sure to watch the above [SlideShare] of The J Paul Company’s 12 favorite promotional golf products to brand. We are the experts so you don’t have to be! Contact us today to let us help you.

 

Check out our latest golf products offer:

Branded T-Shirts

5 Ways Branded T-Shirts Sway Opinions & Influence People

Jpaul shirtIf your company doesn’t have a plan to market with branded t-shirts then you are missing out on a powerful and affordable marketing opportunity. Think about the branded apparel you wear personally. You are marketing for a company every time you get dressed. The Advertising Specialties Institute (ASI) reported in 2014 that 48% of U.S. consumers own branded shirts. Not only do nearly half of people own branded shirts, but ASI data also proves that people form positive connections with the company who provides them with the shirt.

Here are 5 distinct ways branded T-shirts sway opinions and influence people:

Walking Advertisements
Why do companies invest in branded t-shirts? Simple. It’s cost-effective, with prices starting in the single digits. Along with being affordable, branded shirts create a following of devoted fans and employees who wear them and become brand ambassadors everywhere they go in the community. As a result, people see your brand and become familiar with it. This is high visibility for a low cost.

Conversation Starters
T-shirts can create a buzz. Simple branded t-shirts often times start a conversation and create interest in your company, cause, or event. The easiest marketing channel you have is through current customers, members, or participants. Leveraging their circle of influence by providing a conversation starter will ultimately expand your audience and reach.
Jpaul

Maybe not so obvious is the personal bond created by a shirt given to a customer, employee, member, or event participant.  ASI reports 57% of U.S. consumers feel more favorable about advertisers who gave them a branded shirt. In turn, this personal bond makes people feel like they are part of your brand. When they feel favorable about your brand,  they talk about it.

Talent Magnet
Most companies will tell you their biggest challenges are creating revenue and recruiting talent. Besides helping market your brand to potential customers, branded t-shirts also give you the added benefit marketing your brand not only to potential customers but potential employees.  Have you ever said to yourself, “if I could only get another Michelle or John.” If so, as an employer you should put a branded shirt on that “Michelle or John”.  After all, like minded people tend to run in circles with similar people. From friends to general acquaintances, your employees have a network of people to expand the reach of your audience. A current employee often refers the best new hires.

Tribal Unity
Bringing a group together for a common cause can be as simple as branded t-shirts. A group of people wearing the same brand symbolizes who is part of the “tribe”, common cause, or company and creates camaraderie within the group. Have you ever participated in an event where your group or masses of people were wearing the same branded t-shirt? No matter if the group is small or large, it creates a high brand impact to any onlookers. So whether the branded t-shirts are for “tribal unity” or marketing, it makes a brand impression either way.

Lasting Legacy
ASI’s study found logoed shirts have an average staying power of 6.3 months. This means you now have an average of 6.3 months of walking advertising, recruiting, and team building wrapped up in a low cost branded t-shirt. Brilliant! To any marketer, brand touch points are a critical component to any prospect lifecycle. The ability for a cost effective marketing piece to last over six months on average is an easy win for marketers.

You’ve been thinking of getting branded t-shirts for your group, employees, clients, members, or cause …after reading this article you’re now convinced it will be worth every penny. Create that team unity you’ve been looking for, launch a new initiative, or honor the members of your cause by giving a gift that makes them feel a part of something powerful. Not only can simple branded t-shirts influence people, but they can be a consistent part of your marketing mix.

 

Mark this task off your to-do list today with the help of The J Paul Company.

 

 

Data Source: 2014 Advertising Specialties Institute: Global Advertising Specialties Impressions Study
This data is from the 2014 Ad impression study, developed by ASI to give its members powerful data that proves what we already knew, that advertising specialties are one of the most powerful forms of advertising mediums. By offering quality branded products, The J. Paul Company is committed to helping our customers showcase their brands with absolute excellence, which is sure to leave a lasting impression. Our quality branded products not only look great but are also brought to you with personalized customer service and the comfort of knowing we will make our customer and their brands look great with every order.